Dunkin’ X BARK Pop-up
The goal of this pop-up shop was to highlight the collaboration between the Dunkin’ Donuts coffee shop and BARK, a brand that makes dog toys. The product created was a line of dog toys that resemble some of Dunkin’s most popular food items: lattes and donuts. To engage dog owners, this pop-up offers an interactive play experience that allows pets to test out the Dunkin’ dog toys, while providing the dog owners with the fun experience of purchasing the toys as if they were buying a drink at a cafe. The toys are ordered in the same way you would order food, and displayed deliciously in a glass pastry case. Not only is this presentation engaging, it also provides a barrier to ensure the pups don’t get into all of the dog toy inventory and only play with the ones provided in the play area.